Privacy & Cookie Policy

Adept Mortgages is committed to protecting your personal data. Our privacy policy details how and why we collect and use personal data that is provided to us, by you. 

We may use this data for any of the purposes detailed in our policy or as otherwise stated at the point of collection.

    Home 9 privacy-policy


    We understand that how your personal data is treated is important to you. Our privacy policy sets out what control you have over how your data is used by us.

    To reassure you, if you have not given us permission to use your data, then we will not use your data.

    About Adept Mortgages

    Adept Mortgages is authorised and regulated by the Financial Conduct Authority (FCA). Under FCA guidelines, we are obligated to maintain certain records. You can find details of our registration on the FCA website.

    By browsing our website, you are accepting these terms. If you do not agree with any of the terms in our privacy policy, you should not continue to use this site. You can find out more about the Data protection act by visiting Gov.UK.

    We take Data protection seriously and and if you have any questions about how your data is used or stored you can contact us as follows:

    Telephone – 01604 212879

    Email –

    Writing to – Adept Mortgages, 5 Lockgate Road, Northampton, NN4 9DG

    Our Data Protection license number is ZB541295.

    What information do we collect?

    Adept Mortgages is a mortgage and protection broker. For us to find the most suitable product for your requirements, there is certain information we need to know, which could include, but is not limited to the following and is subject to how far any initial enquiry has progressed.

    • Your name
    • Contact details
    • Date of birth
    • Address History
    • Nationality
    • Residency Status
    • Your employment, income and monthly expenditure
    • Credit Profile
    • Assets & Liabilities

    If you provide personal information about someone else, such as a partner or another applicant, then you must have their permission to do so.

    If we are arranging a protection policy for you, further information will be required related to your gender, health and lifestyle, including that of your immediate family (parents and siblings). This information is a requirement as it is how insurers calculate premiums.

    If there is a change to your personal information, and you notify us, then we will update the details in our systems. If we have submitted your details to another organisation, such as a mortgage lender, and we are unable to update your details with them, then you will need to contact them directly to make the changes required. 

    When an application is submitted to a lender or insurer, we will also be required to collect direct debit information in most instances. Its also possible that on submission of a mortgage application, there may be fees to pay, such as valuation or application fees. We will inform you in advance if this is the case.

    We will only collect information that helps us to provide the relevant services to you. We will also only keep your information for as long as is needed and only for the following purposes:


    • Legitimate business activities
    • Statutory or legal obligations
    • Auditing and regulatory purposes

    Vulnerable Customers

    Under FCA guidelines, a vulnerable customer is someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.

    As part of our obligations to the Financial Conduct Authority (FCA), we may also record details of where we believe a customer is deemed to be vulnerable.

    Telephone Calls

    Calls may be recorded for both training and quality purposes. This also helps us to resolve complaints and resolve disputes.

    Marketing and Future Contact

    Where you have purchased a financial product through us, we will contact you in advance of your product ending. Please let us know if you do not wish us to do so.

    We may also contact you with details of other products or services that may interest you to which you have expressly consented. If we do contact you, we will ensure that you can opt out of these communications should you choose to do so.

    Preventing Financial Crime

    Where we have suspicions of money laundering or other suspicious financial activity, we are required by law to submit a Suspicious Activity Report to the National Crime Agency.

    Sometimes we may have to disclose personal data, such as when we are required by law or a court order.

    How we collect data through our website

    We use analytical software such as Google Analytics and Hotjar.

    This allows us to understand how visitors found us and what pages they visit on our website. This data is anonymous, and we do not know who has visited our website.

    We may also use software to understand when emails are opened when we send out emails.

    Google Analytics

    Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help analyze how users interact with our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

    We use Google Analytics to track and report website traffic, understand user behaviour, and improve our website. This information is used in an aggregated and anonymized form. Google Analytics does not identify individual users or associate your IP address with any other data held by Google.

    By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

    If you wish to opt out of Google Analytics, you can use the Google Analytics Opt-out Browser Add-on. The add-on prevents Google Analytics from collecting information about your visits to our website.


    We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.


    Our website uses HubSpot Live Chat, a customer engagement and chat service provided by HubSpot, Inc. (“HubSpot”). HubSpot Live Chat allows visitors to our website to engage in real-time conversations with our support or sales teams.

    When you use HubSpot Live Chat, certain information may be collected, including your name, email address, and any other information you choose to provide during the chat session. This information is used to facilitate communication, address your inquiries, and improve our customer support services.

    Please be aware that the information you provide through HubSpot Live Chat may be stored on HubSpot’s servers. HubSpot is committed to protecting your data and has implemented security measures to safeguard the information collected.

    By using HubSpot Live Chat, you acknowledge that the information you share may be processed by HubSpot in accordance with their Privacy Policy.

    For more information about HubSpot’s privacy practices, please review the HubSpot Privacy Policy.

    If you prefer not to use HubSpot Live Chat, you can contact us through alternative communication channels provided on our website.


    Our website uses Mailchimp, an email marketing service provided by The Rocket Science Group, LLC (“Mailchimp”). Mailchimp helps us manage and organize our email marketing campaigns and communications.

    When you subscribe to our newsletters or provide your email address for other communications, your information may be collected and processed by Mailchimp. This information typically includes your email address, name, and any other details you choose to provide.

    Mailchimp is committed to protecting your data and maintaining its security. Your information will only be used for the purpose of delivering our newsletters, updates, or other communications as per your subscription preferences.

    By subscribing to our newsletters or providing your email address for communication, you acknowledge that your information may be processed by Mailchimp in accordance with their Privacy Policy.

    If you wish to unsubscribe from our newsletters or update your communication preferences, you can use the unsubscribe link provided in the emails sent through Mailchimp.

    Third-Party Data Collection

    On some of our pages, we utilize the services of third-party platforms to collect data through forms on our website.

    Our website uses Growform and OptIn Monster, third-party form management services provided by Growform Ltd and Retyp, LLC (“OptinMonster”), respectively.

    When you submit information through either of these third-party forms, certain data may be collected, including your name, email address, and any other information you provide. This information is used for the purpose specified on the form.

    Please be aware that the information you submit through the forms may be processed and stored on the third-parties servers.

    If you prefer not to submit information through Growform or Optin Monster, you can choose not to use the forms on our website.

    Data Ownership

    It is important to note that while Growform and OptIn Monster assist in the collection of data, all information submitted through our website forms is the sole property of Adept Mortgages. Neither Growform or OptIn Monster own, sell, or have any rights to the data collected through our forms. We retain full control and ownership of the information you provide.

    By using our website and submitting information through forms, you consent to the collection and processing of your data as described in this Privacy Policy, including the involvement of third-party services such as Growform. (view their privacy policy) and OptIn Monster (view their privacy policy)

    Who we share your data with

    As we are a mortgage and protection broker, there are other third parties that we will need to share your information with, such as when we submit an application.

    We may use your data to check information held by credit reference agencies and the electoral roll. 

    Prior to submitting an application to any of our lenders or providers, we are required by law to confirm your identity. We will, therefore, also ask you to supply us with documents that confirm your identity.

    We will typically share your data with the following (where an application is submitted only), and only when we are legally permitted to do so, and with your consent:

    • Mortgage Lenders
    • Life Insurance Providers

    All Mortgage Lenders and Insurers will have their own privacy policies that will advise how they use and store your data.

    To source a mortgage or protection policy, we may also share your data with the following:

    This allows us to source the market for the best product for your needs.


    How your data is stored

    Keeping your data secure is our biggest priority. We use a cloud-based platform to store your data securely.

    You can find more information here –

    Your data protection rights

    You have several rights under the Data Protection Act 2018, as follows:


    • Request access to data held about you – you can request details of what data we hold about you at any time. We will not charge a fee for providing this information.
    • Request data be corrected – you can ask us to update or correct any data we hold about you.
    • Erasure of data – You can ask us to delete data where we no longer need to process it. Please note that under FCA guidelines, we are obliged to retain records of financial transactions for a period of time, so it may not be possible to delete all data we hold about you. We’ll let you know if this is the case.
    • Object to your data being processed – You can object to how we intend to use your data, including for the use of marketing.
    • Restrict how your data is used – In certain circumstances, you may ask for how your data is being used to be restricted, for example, until a complaint is resolved.
    • Transfer of Data – you have the right to ask us to transfer your data to a third party. We will typically transfer this data in a commonly used format, such as Excel or Word.
    • Withdraw Consent – You can withdraw your consent to us processing your data at any point.
    • Right to complain – should you not be satisfied with how we respond to any enquiries you have about your data, you have the right to complain to the ICO, which is the regulator for data protection –

    How long do we retain your data for?

    We have specific regulatory requirements to meet, meaning we may need to keep information for a specific period.

    We will only keep your data for as long as we need to.


    • If you have purchased a financial product through us, we will retain a complete record of your dealings with us until the end of the product term, plus an extra six years.
    • If you initially apply to a lender or insurer but do not proceed with the product, we will retain this for six years.
    • If we provide advice on a product, but an application is not submitted, we will retain your data for three years.
    • Future marketing where consent has been obtained – indefinitely unless you inform us otherwise.
    • If you have made an initial enquiry through our own or a 3rd party website form, we will attempt to contact you as soon as possible. If contact attempts have been unsuccessful, we will retain the information for 60 days and remove you from our database unless you have specifically opted in for future marketing when making the initial enquiry, in which case we will keep your data until you tell us otherwise.

    Cookie Policy

    Cookies are very small text files that a website saves to your computer or mobile device. The purpose of a cookie is to store any information that you give about yourself or to save your preferences.

    They are used to help with website functionality, improve user experience, and gather information about how visitors engage with the site.

    Should you wish, you can go into your browser settings and set it to refuse all or some cookies. If you choose to disable cookies it may mean that some parts of our website do not work correctly.

    This Cookie policy explains how we use cookies, tags, and similar technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

    Cookies We Use

    This section lists all of the cookies in use on our website.

    (Necessary cookies)




    CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.


    1 year


    This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.



    HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

    1 Hour


    This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

    1 Hour

    (Functional cookies) 




    Hotjar sets this cookie to detect a user’s first pageview session, which is a True/False flag set by the cookie.


    1 hour

    (Analytics cookies)




    Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.


    3 months


    Google Analytics sets this cookie to store and count page views.

    1 year 1 month 4 days


    Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

    1 year 1 month 4 days


    The _omappvp cookie is set to distinguish new and returning users and is used in conjunction with _omappvs cookie.

    1 year 1 month 4 days


    The _omappvs cookie, used in conjunction with the _omappvp cookies, is used to determine if the visitor has visited the website before, or if it is a new visitor.

    20 minutes


    Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.

    1 Hour


    Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

    1 Year


    Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.

    1 Hour


    Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

    6 months


    HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

    6 months


    To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.


    (Unclassified cookies)

    These are cookies that have not yet been categorised. We are in the process of classifying these cookies with the help of their providers.






    1 Hour







    Changes to our Privacy & Cookie Policy

    From time to time, it will be necessary to update our Privacy & Cookie Policies to meet legal, regulatory and commercial requirements.

    Should we make changes that impact how we process your data, which you would not reasonably expect, we will let you know.

    Last Updated: 10th January 2024.